Min Hee-jin

Min Hee-jin is a leader of leaders who brought the concept of combining ‘visual director’ and ‘planner’ to K-pop, I am very happy to have an expert who leads the industry join us as we focus on contents and fans. We believe the knowledge Min Hee-jin has about branding will help give wings to BigHit and its related businesses as we undergo restructuring. I’m excited to see what kind of innovation this forward-thinking creator will bring to K-pop with her own label.

– BigHit Entertainment

Min Hee-jin (민희진) is a South Korean art director and graphic designer.She is now former CEO of ADOR.^[1]

Min Hee-jin was born on December 16, 1979 in South Korea. Between 2002–2019, she was as a creative director at SM Entertainment. She worked with several groups, including Girls' Generation, Red Velvet, f(x), SHINee, and EXO. After leaving SM, she joined BigHit Entertainment as Chief Brand Officer on July 1st, 2019.

Early Career (2002–2019)[]

In 2002, Min started working for SM Entertainment as a graphic designer. She was later given the position of design director, where she oversaw the visual identity of bands like Girls' Generation, SHINee, f(x), EXO, and Red Velvet. Her responsibilities included managing the design and production of music videos, costumes, and album art, as well as creating the brand identity of the artist through other media.

Present Day (2019–present)[]

Min Hee-jin was appointed as CEO of HYBE's new subsidiary ADOR (All Doors One Room) in November of 2021. The label debuted its first group NewJeans in July 2022.